Corporate identity is the set of multi-sensory elements that management employ to communicate a visual statement about the brand to consumers. These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colours. Corporate Identity is either weak or strong; to understand this concept, it is beneficial to consider exactly what constitutes a strong corporate identity.
Corporate Identity is often viewed as being composed of three parts:
Global Management have the know-how to give your company THE visual statement it needs to be succesful.